Discover the new digital project of Stay Unique, creativity and segmentation in its purest form.
Stay Unique is a leading vacation home management company. The brand focuses on a close, trustworthy and caring relationship with owners and guests, as well as with neighbors and fellow citizens. Stay Unique knows that the homes it offers are scarce goods, difficult to obtain and key to the family economy of each owner. That is why they take care of both the homes and each tourist license, just as they take care of the guests who stay in them, the neighbors, and their team, which makes this management possible.
eMascaró was commissioned to create an exclusive digital project that managed to convey the new brand strategy, conveying the company’s differential values and value proposition.
The main objectives were to segment the new project to the two large audiences and to promote both the recruitment of new owners as well as significantly increase sales through the direct channel.
Likewise, to provide Stay Unique with its own independent platform that would allow it to grow and manage the digital project through the integration of the VENTO ® content manager.
We highlight the main features and functionalities:
– Usable and intuitive navigation focused on conversion
– Customer segmentation (Owner / Guest)
– Promote the destination as an attraction element
– Dynamic search engine by advanced filters / map
– Intuitive tab and favorites system
– Integration of the contextualized Blog to improve conversion
– Dynamic integration by webservice of the reservation system
– Fee Calculator for Owners
– Integration of the VENTO ® content management system
As a result, eMascaró has created a leading project in its segment that stands out for its creativity, usability and persuasiveness in its different segments, significantly improving the different recruitment, retention and conversion indicators.
About eMascaró
eMascaró has been innovating and creating the best digital projects in the Leisure sector for more than 20 years for organizations that want to create projects that stand out for their strategy, creativity, innovation and focus on results.
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