BTM Business Tourism Market Forum 2023, Startups and Sustainability
On October 26, the annual debate forum on the tourism industry promoted by the Guitart Foundation and the EFE News Agency returns, focusing on responsible tourism, sustainable hospitality, Big Data, and innovation as tools for achieving the common good.
This year, it also introduces a new award for startups and sustainability, which will provide concrete examples and success stories of new startups that not only seek profitability but also address the global challenges of the sector through creative solutions.
The event will feature the participation of Cristina Cabañas, President of the Climent Guitart Foundation; Leandro Lamor, General Delegate in Catalonia of the EFE Agency; Marta Domènech, General Director of Tourism of the Generalitat of Catalonia; and Miguel Sanz, General Director of Turespaña.
Circular Economy, Responsible and Sustainable Tourism
Dr. Mar Isla, Economist and co-author of the study “Circular Spain,” will present a lecture on the Circular Economy applied to Tourism, which proposes studying new business opportunities, economic savings, and their integration into the value chain.
Marta Domènech will present her lecture on the new Catalonia Tourism Law, which seeks to achieve a sustainable tourism model that considers all economic, social, and environmental aspects, and promotes destationalization, spending, deconcentration, and diversification of the tourist offer. Also participating in the lecture are Dr. Jose Antonio Donaire, Professor at the Faculty of Tourism of the University of Girona and researcher at the Tourism Research Institute (INSETUR), and Pili Malagarriga, Co-founder and Director of Segundo Mundo RSCC.
Arturo Llarena, Director of Environmental and Science Information at EFE News and EFE Verde, will moderate the panel on sustainable hospitality, featuring Santiago Hernández, General Director of Hotel Negresco Princess and Barcelona Princess; and Gerard Bofill, Owner and Director of Can Buch.
Dr. Montse Folch, medical nutritionist at Teknon Medical Center and member of the board of the Catalan Academy of Gastronomy and Nutrition, along with Ada Parellada, chef, communicator, and activist against food waste, will present a discussion on the Catalan law for the prevention of food loss and waste.
Ready for a different project?
Contact us
Related Posts
VIII National Congress of Tourism and Social Media in Marbella.
On May 17 in Marbella, Toni Mascaró will present the talk “Keys to Creating a WOW Digital Product” Coordinated by AEDH and the Marbella City Council, this event offers an unparalleled opportunity to gain insights into the latest trends in tourism and digital platforms. The conference brings together over 20 specialists in the hotel industry, […]
eMascaró joins the 22@ Network Barcelona
eMascaró joins the collaboration network of Barcelona’s innovation district. eMascaró will contribute content for conferences, panel discussions, webinars, and networking sessions for all member companies of the network, with the aim of sharing ideas and new innovation proposals in the field of digitalization and entrepreneurship. Toni Mascaró, CEO of
CETT Entrepreneurship Day
On November 23, the Alimara Hotel in Barcelona will once again host the Entrepreneurship Day organized by the Center for Tourism Studies. As every year, eMascaró collaborates in its promotion and participation in expert panels. CETT Entrepreneurship Day Are you working on a project or interested in investing in tourism startups? Are you excited about […
Park Hotel San Jorge: Luxury and comfort on the Costa Brava
Escampa Business Group uses eMascaró to create digital experiences that reflect the purpose of the brand and of the hotels, including one of its jewels: the Park Hotel San Jorge. The Park Hotel San Jorge, located on the Costa Brava between pine trees and crystalline waters, is a unique stay. Its facilities on the seafront […]