Prinsotel: a digital project focused on customer experiences.
Prinsotel is a growing hotel chain with 4 hotels in Mallorca and 2 in Menorca, located in areas chosen for an exceptional vacation experience.
Whether you’re traveling with family, a food enthusiast, or enjoy sports like cycling or golf, with Prinsotel, you’ll find your ideal hotel in the Balearic Islands.
The digital project designed and developed by eMascaró is the meeting point for seasoned travelers. There, you’ll discover everything from must-see hidden gems on the islands to a detailed guide of activities by destination, helping you make the most of your time.
An innovative customer-centric digital project.
The project was divided into two phases: the first phase focused on the core of the digital project, and the second phase delved into the Experiences area.
In the first phase, the following were developed:
• Strategy
• Information Architecture
• Web Creativity
An innovative information architecture unfolds from the homepage of this project, bringing together the main functionalities in a single image. A full-size image showcases the refreshing sea of the Balearic Islands in the background.
At the top right, from the Hotels and Destinations section, an original menu appears with the different hotels, displaying a location map of each property within the islands.
When it comes to location, this website is ideal because it offers all the current tools to provide information to visitors. In addition to the maps in the menu, in the bottom right corner of the homepage, there is a Smart Map, which provides a broader view and more detailed location information.
Creación la zona de experiencias Be Local
eMascaró realizó la estrategia, el diseño, la creatividad, el desarrollo y la integración de sistemas de conversión para una zona de información sobre el destino que denominamos Be Local. Una sección donde se encuentran todo tipo de consejos para asegurar el disfrute de la estadía: lugares para visitar, actividades para practicar en las playas y las últimas noticias de los hoteles de la cadena.
A esta zona se accede a través de un botón ubicado en la Home, que invita a descubrir el destino como si fueras un local, qué hacer, sus playas, su gastronomía y rutas turísticas.
In this way, the hotel chain highlights the entire heritage of the Balearic Islands, offering a complete and attractive travel experience for various audiences.
Key Integrations
One of the major advantages of using eMascaró’s VENTO® CMS is that it allows for the integration of any existing applications or conversion systems available in the market. In the case of Prinsotel, the following were integrated:
• Booking engine
• Private guest reservation area
• Instagram reputation module
• Blog / Experiences
All these integrations are done delicately to preserve the design and maintain the fresh and dynamic aesthetic established throughout the digital project.
Finally, in the footer, there is a logo application with a moving sea mask, which brings the brand to life and allows it to breathe in sync with the ebb and flow of the waves.
At eMascaró, we take pride in creating personalized projects that capture the essence of each client, offering a unique, authentic, and original customer journey. We lead the leisure sector by promoting a transformation of traditional tourism into complete destination experiences. Our team has over 20 years of experience in capturing and conveying emotions in every project.
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